Saturday 1 November 2008

Gender Advertising



2 comments:

WeiRan said...

great videos! these two videos are very interesting. male and female are both attractive in these ads, but people usually use more female model than male in the advertisement. by watching the first video, i know the reason because the typical male models in the ads is not form the same as the general males.

escorhythm said...

That is a very interesting question. Are the advertisers imposing gender stereotypes to the public or are they simply giving the public what it wants to see? I think it's a little bit of both.